About Us:
Benzinga is a prominent financial media outlet dedicated to empowering investors with high-quality, specialized content covering various sectors such as personal finance, investing, insurance, and mortgages. Our mission is to bridge the gap between Wall Street and Main Street by providing insightful, actionable content that drives the financial conversation forward.
Position Overview:
We are currently seeking an experienced and strategic Lead Generation Business Builder to spearhead the establishment and expansion of our lead generation business, aimed at facilitating valuable connections between our audience and advertisers. The ideal candidate will possess a wealth of experience in affiliate marketing, with a proven track record of building and scaling lead generation enterprises in a competitive digital landscape.
Responsibilities:
- Develop, execute, and refine a robust lead generation strategy tailored to advertisers, ensuring a consistent surge in high-quality leads.
- Formulate and guide a high-performing team of digital marketing experts dedicated to excelling in organic search and cultivating valuable connections between our audience and advertising partners.
- Utilize affiliate marketing expertise to cultivate strong relationships with advertisers, understanding their needs and crafting customized lead generation strategies that deliver value.
- Enhance our website and content for search engine optimization to secure top rankings in our active verticals: personal finance, investing, insurance, and mortgages, thereby propelling organic traffic and leads.
- Analyze and decipher data to pinpoint trends, glean insights, and identify areas for enhancement, ensuring our lead generation strategies remain competitive and efficacious.
- Foster and sustain robust relationships with key stakeholders both within and outside the organization to ensure alignment and backing for our lead generation endeavors.
- Stay informed about industry best practices, tools, and technologies, driving continuous improvement and innovation within the lead generation business.
- Prepare and deliver routine reports to senior management on the performance and ROI of our lead generation initiatives, providing insights and recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. An advanced degree is a plus.
- Minimum of 10 years of experience in digital marketing with a strong focus on SEO and lead generation, including at least 5 years in affiliate marketing.
- Proven track record of building and scaling lead generation businesses, preferably within the financial sector.
- Deep understanding of the digital marketing landscape, particularly within personal finance, investing, insurance, and mortgages.
- Outstanding leadership and team management capabilities, with a knack for inspiring and propelling teams towards exceptional outcomes.
- Exemplary analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills, with the ability to engage and influence at all levels within the organization.